Soap Making 101 - Marketing

Marketing: When faced with the challenge of producing a product to sell, conduct a screening process to find out if the new product will be a good match to your company’s objectives and resources. The screening process can provide answers to certain marketing questions like; what are the intended purchases of consumers? Are consumers ready for a product such as this? And, are consumers willing to change the product they are using now?

Your company should analyze the overall ability to produce and market a product in the screening process.

In order to find out if consumers are ready for a new soap product, conduct a survey. This survey should be distributed to consumers in various demographics to find out if they would be interested in purchasing the new product. Then analyze the information to determine the path of the product. If the results of the analysis determine that the product will fit the needs of consumers, plans can then be set in place for the next step. If the survey determines the product will not fit the needs of consumers, either eliminate the idea or changed the way to fit the needs of consumers

After determining your target market, introduce your soap to Boutiques and gifts shops within your target market. Develop and optimize a website on the Internet to promote product awareness. Sell off the website, but only for the price that is offered in the boutiques and gift shops. Advertising in your local newspapers after you have entered the boutiques and gift shops can draw traffic to your soaps. Offer a coupon for a discount off the soap to pull customers.